Build a pipeline of leads on LinkedIn

with the..

LinkedIn Strategy Playbook

for Founders and CEOs in growth-mode.

Does this sound familiar?

You rely mostly on referrals, and you're ready to consistently bring in more leads and revenue
You're not using LinkedIn consistently, so you want to implement a system to correct this and take full advantage of the platform
You want to up level your positioning to industry thought leader to attract more clients and partners
You're a busy Founder or CEO, so you need a LinkedIn plan that you and a team member can execute on together

Ready to use LinkedIn to build a pipeline of clients without relying on referrals?

Imagine this..

You have a weekly plan that delivers consistent action and consistent leads
You and your team member know what to do, when to do and why.
You're being seen increasingly as a leader in your space

How Does The Playbook Help You Generate More Clients?

We start with our proven process using Linkedin that's based on relationship-building, not spammy tactics
We integrate your strengths, service and client preferences into our process to develop a customized plan
We keep it simple - we deliver a strategy that you have capacity to deliver.
We show you how to start conversations and use those DMs, in addition to marketing content which is the fuel to delivering results
Through our marketing recommendations, you'll attract client-ready people.

Create Compelling Content

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Build Your Thought Leadership

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Use DMs and Comments to Increase Conversions

Who Is the LinkedIn Strategy Playbook For?

Growth-Minded Leadership
The LinkedIn Strategy Playbook is for service-based business who have a growth goal and are looking for a simple, but scalable plan to achieve it.

Proven Service
You have an established service or offer in the market. The more proven it is, the faster your outreach will deliver results.

Ready to Go
You're willing to commit time and resources to implementing the action plan so you actually get results

Team Member
You're busy. So, you have a team member that can help you implement the Playbook on an ongoing basis.

The goal of the Playbook is to develop your repeatable action plan that builds a consistent pipeline of clients.

What Does the LinkedIn Playbook Include?

This is a done-with-you program with one-to-one coaching, where we deliver strategic direction with your feedback. You learn and implement during and after our time working together.

While every company's playbook is slightly different, elements include:

Your Client's Journey

Your Client's Journey Sets the Direction for the Strategy

LinkedIn Power Profile

Your LinkedIn Profile is the Home of Your Professional Brand

LinkedIn Content & CTA Strategy

Create Client Attracting Content on LinkedIn and CTAs to Take Them Off

Connections & Conversations Strategy

“Why Now? Why Them?” Strategy

Weekly Step-by-Step Action Plan

Custom LinkedIn Strategic Playbook - A step-by-step plan for how to use LinkedIn.

About Celina Guerrero

Celina Guerrero has generated millions in revenue as a professional sales executive and marketer. She helps client-serving CEOs & Consultants leverage LinkedIn to generate more clients and grow their businesses sustainably.

With the LinkedIn Strategy Playbook, I Share the Knowledge I've Used To...

Take a consulting company to 6-figures in 6 months
Generate millions in revenue selling to Executives and CEOs
Help B2B leaders employ social selling techniques that work to generate leads today.
Coach leaders, business consultants and sales pros how to sell to big companies.

What People Say About Working with Celina

Absolute Go-To

Celina is the absolute go-to reference when it comes to outreach as a form of business development. Her expertise and insights into sales and making true connections seamlessly align with how I approach people who are either colleagues or prospects: with respect and unassuming of what they need, and instead creating a genuine and mutually beneficial business relationship.

If you get a chance to work with Celina: I highly recommend!!

Heidi Holvoet, Strategic Business Coach

Game Changer

Working with Celina Guerrero has been a game changer for me.

I have benefited tremendously from her knowledge about LinkedIn Sales Navigator and her extensive knowledge of the sales process in general--an eye opening experience!

Celina helped me in setting up my mindset and establishing an efficient process to outreach to my prospective buyers.

Celina is the sales whisperer where she not only helped me navigate the intimidating and daunting process of sales but also helped me overcome my fear of the sales process.

Crystal Richards, Project Management Educational Consultant

Paying Off Big Time

Celina has made a real difference in my approach to lead gen. Her encouragement to reach out to prospective clients is paying off big time. I'm being more proactive seeking HR Directors / People Leads on LinkedIn, with a tailored template for new contacts which has people booking in sales calls within minutes. A Chief of Staff of a big tech firm booked in a meeting within 11 minutes of me sending a LI message, and wrote how excited they were to chat. Boom! Thank you for helping me take myself off mute, Celina

Debbie Danon, Leadership Coach & Consultant

She Gets Sales

Celina gets people, so she gets sales. She has crafted a brilliant approach to sales that is equal parts human behavior, strategy, and process. During the year that we worked together, Celina's coaching enabled me to create pipeline, craft proposals, and close deals.

Her energy and expertise are an incredible asset to anyone that is looking to increase revenues and refine their sales strategy and approach.

Heatherjean MacNeil, Sales Executive

Four New Clients

So there I was, thinking I was about to go on a LinkedIn Sales Navigator workshop. In reality, I was about to receive the keys to the LinkedIn universe.

I immediately put her training into action. One month later, I have four new clients.

Celina's guidance and coaching is personalized, centered around being of service and IMPACTFUL.
An engagement with her leads to possibilities you never knew existed.

Claire Mason, Content Strategist

Accessible and Holistic

I worked with Celina during a critical growth phase in my business. I was working to scale and needed support with business development. My business model had previously relied on referrals but I was falling short of my sales goals. Celina helped me understand the ins and outs of sales and relationship building in an accessible and holistic way. I feel so much more prepared now to bring on new clients and grow my business. I'm so grateful for Celina's guidance.

Sarah Leonard, Founder, Social Media Agency