Business Development Consultant, LinkedIn Top Voice, and Founder of Connect & Co. — helping B2B consultants and service-based businesses build sales systems that generate predictable revenue.
Celina helps business people connect with untapped opportunity so they can sign more clients they love working with.
Leads are everywhere — but they're often lost because cracks are left along the path to becoming a client. Celina specializes in helping her clients build a cohesive sales process, from online presence to sales conversations. She designs and integrates Sales Operating Systems into the businesses of her clients so they can build more sustainable, demand-driven businesses.
As National Director of Client Partnerships at Orange Grove Consulting, she built the firm's sales strategy from scratch, led a team of sales professionals, and closed deals with major companies. Before that, she generated millions in revenue as a sales executive at Columbia Artists Management, managing accounts across the U.S. and working closely with C-suite leaders.
B.M., University of Southern California, Los Angeles
M.A. Media & Communications, Fordham University, New York City
Working with Celina has been a game changer for me. I have benefited tremendously from her extensive knowledge of the sales process — an eye opening experience. Celina not only helped me navigate the intimidating process of sales but also helped me overcome my fear of it entirely.
Celina gets people, so she gets sales. She has crafted a brilliant approach that is equal parts human behavior, strategy, and process. During the year we worked together, Celina's coaching enabled me to create pipeline, craft proposals, and close deals.
Celina is an excellent coach and a true social selling expert. She tailored her approach for each of our sales reps, taking the time to understand their objectives and unique strengths. She provided a clear, actionable strategy and we're already seeing tangible results.
I worked with Celina during a critical growth phase in my business. My business model had relied on referrals but I was falling short of my sales goals. Celina helped me understand the ins and outs of sales and relationship building in an accessible and holistic way. I feel so much more prepared to bring on new clients and grow.
Connect & Co. helps B2B consultants and service-based businesses move from referral-dependent revenue to predictable demand generation.
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